![Diversity Facts](//s3.amazonaws.com/hypercache.h5i/clients/184/images/photos/58510.gif) | Asian-American Strength | The combined buying strength of Asian-Americans is expected to hit $528 billion in 2009. Since 1990 (when it was $118 billion), that would be a 347% gain. That rate significantly outpaces the rate of increase for other groups such as Whites (140%), Blacks (203%), or the US as a whole (159%). | SOURCE: Selig Center, 2004 |
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| ![](//s3.amazonaws.com/hypercache.h5i/site/images/spacer.gif) | ![Diversity Terms & Definitions](//s3.amazonaws.com/hypercache.h5i/clients/184/images/photos/58498.gif) | Culture | Shared beliefs, attitudes, values and norms for interacting by a group of people. This "mental programming" provides us a framework and rules for interaction. | |
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