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How Does Diversity Affect My Bottom Line?
Q
Diversity is a term my peers in the business community are always talking about, but I don't understand how it could possibly help my bottom line?
A
In creating a diverse environment, you will attract a larger client base and ultimately increase your bottom line. It is easier for people to identify with those who are the same as themselves. If you create a diverse staff, establishing new business relationships will be easier and happen more quickly. You have the potential to expand your market share and find innovative ways to build your business, because from diverse perspectives come diverse solutions to problems. You can also improve the image of your company and build new networks.
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